Every Year brings its sets of Opportunities & Challenges and Industry’s focus should be on leveraging Opportunities while addressing challenges on the go. 2023 is going to be another year, so while there have been a lot of technical advancements in the Digital Arena, the World is looking at a Global Slowdown, but considering India’s […]

The post AdTech Trends To Watch For In 2023 appeared first on blog.xapads.com.

Programmatic Advertising has been a buzz word for the year 2018. All the brands/agencies/ publishers are looking to ride the bandwagon, and many have partnered with some platform or other to leverage the opportunity. Why shouldn’t they as  80% of all digital ad spent was programmatic in USA in 2017. Reports predict that 25% of […]

The post Programmatic Advertising – The Future is Now! appeared first on blog.xapads.com.

The Dmexco is world’s most influential conference for the digital industry that stands for innovation and future oriented developments and trends for the Digi-economy. On September 13 and 14 2017, Dmexco will transform the Cologne city into the global digital marketing hub. Last year more than 50,700 visitors and over 1000 exhibitors attended the event and […]

The post CEO Says: Xapads is all set for Dmexco 2017 appeared first on blog.xapads.com.

In digital advertising, the influence of technology is diversified. Contemporary organisations’ are working on to more advertising verticals than ever- display, web, mobile, native and RTB. End users have also amalgamated with more information and knowledge than a decade ago. With Proliferation of Smartphone, mobile advertising is consistently picking up the pace. From text and […]

The post CEO Speaks – How technology has been changing the advertising landscape appeared first on blog.xapads.com.