A few weeks back, the global giant Google announced a few notable changes in its global advertising businesses. The modification practices were announced for the very first time after the landmark ‘antitrust deal’ with French authorities wherein, Google ensured that it did not abuse its dominance. Does this mark a new era for advertisers and […]

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[vc_row][vc_column][vc_column_text]Google recently announced a new version of Android at its annual Google I/O event. While the conference was virtual, the organisation unveiled much anticipated changes to Android 12 which will launch this fall season. The new OS will have a revamped interface, including better CPU optimisation, battery efficiency and privacy enhancement to make sure users […]

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[vc_row css=”.vc_custom_1583240007089{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_column_text] What is fraud in advertising? Typically, the phenomenon of ad fraud has existed since the beginning of online advertising, but in recent years it has increased. Advertising fraud is done by creating fake ad traffic using content scraping websites or other environments. Over a decade ago, the […]

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Instagram now is not just a social media app but is an important advertising platform that helps brands present the product, engage their audiences and drive sales in user-friendly manner. With over 800 million  monthly active users it  has now outranked Twitter, LinkedIn and  offers ample business opportunities both for big and small brands. In […]

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Affiliate marketing is a huge revenue source and helps maximize earnings. But the key to increase your affiliate earnings is to provide ‘that’ value and engage with the users. Unlike traditional ads where the payment is based on impressions or clicks, affiliates are only paid when a desired action is performed. You are not paid […]

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Affiliate Marketing is growing by leaps and bound but it is one of the most challenging market to enter. With the coming in of ‘influencers’ the game is changing constantly. But the potential to grow in affiliate marketing are enormous, here are a few things you must consider beforehand: Mobile first Mobile usage across the […]

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The General Data Protection Regulation (GDPR) is set to be imposed from 25th May 2018 in EU. Preliminary debates about the regulation began in 2012. By April 2016, the GPDR was formally adopted by the EU Parliament, with a two year alteration period. GDPR is expected to bring a great change in the way in which programmatic […]

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Saying that use of Ad Block is increasing, users want free web content but do not want Ads, digging all the possible strategies to reduce rate of Ad blocking is now talk of the olden time for the industry which works in seconds. Why Linger? Run for your desires. A war machine to have a […]

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The online advertisement industry it seems can never breathe a sigh of relief. It is confronted with perennial challenges and numerous hurdles that it must devise solutions to stay afloat. The most recent challenge is proving to be a menace more for the publishers as compared to the marketers. Fraud detection companies which are already […]

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Ad Blocking is causing considerable ripples in the world of marketing, and in many ways is re-defining the rules of advertisement in the online space. Producers are increasingly become more worried as the advertisements that they are putting up on the page are not reaching the targeted audience. Perhaps what is causing the producers to […]

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