For years, digital growth in India was seen through a metro lens. Campaigns were built, executed and reached across urban audiences, in urban languages, with urban assumptions. But that version of India no longer exists. Today over 57% of India’s internet users now come from Tier 2 and Tier 3 cities, making internal India the […]

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Seasonal moments like Mother’s Day in India are no longer just about last-minute visibility they’re becoming opportunities for brands to build meaningful, full-funnel engagement. What was once a compressed burst of activity is now evolving into a more strategic, phased approach powered by data, timing, and unified execution. As consumer behavior matures, so does the […]

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India’s summer has arrived earlier than expected, and with it comes a powerful shift in consumer behavior. What used to be a seasonal surge is now a full-fledged “summer economy,” already witnessing a 30% surge in demand as early as February. From cooling appliances to hydration-focused FMCG products and travel planning, households are not reacting […]

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India’s cricket calendar brings together two of the year’s biggest events into a single planning window. And since ICC Men’s T20 World Cup 2026 attracted 100 million viewers for its first match, the opportunity is even bigger for IPL 2026.  This is owing to the fact that cricket fans don’t reset their loyalties between tournaments; […]

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Holi isn’t just another holiday, it flips the script on how people spend their time. Suddenly, families gather at home, everyone’s glued to the screen, and audiences are receptive to ads that actually feel like they belong. Brands that show up with the right message can really connect. That’s where Connected TV comes in, it […]

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Introduction: A New Era of Festive Connection As families gather around their television screens during festive seasons, something remarkable is happening. The traditional television has transformed into a powerful storytelling platform that connects brands with audiences in ways never imagined before. In November 2025, Connected TV stands at the center of how brands tell their […]

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Connected TV advertising has moved beyond brand awareness campaigns. In 2026, performance marketers use CTV to drive measurable outcomes — from website visits to actual sales. The channel now combines the visual impact of television with the tracking precision of digital platforms. CTV ad spending is projected to reach $38 billion in the United States […]

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The festive season is a golden opportunity for eCommerce brands, characterized by high intent, emotional shopping, and consumers who are more willing to spend. However, despite the surge in traffic, many brands still lose out as shoppers abandon carts at an alarming rate; the cart abandonment rate reached a whopping 70.22% in 2025. This festive […]

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How Branded Ad Solutions Overcome Festive Advertising Challenges The Indian festive season represents the peak period for consumer spending, often referred to as the “Super Bowl of Shopping” for brands and advertisers. This time of year creates a back-to-back series of occasions which is considered auspicious for purchasing cars, homes, gold, and high-value electronics. for […]

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In the evolving digital advertising landscape, CTV has quickly emerged as a centerpiece of brand strategy, expected to reach Rs. 1500 crore by 2025. With viewership increasingly shifting to this platform, CTV has matured and adopted a more strategic approach that prioritizes context alongside audience size. For brands navigating this landscape, the challenge surpasses being […]

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