Xapads Blog blog

Interview with Board of directors: Past-Present-Future of Xapads

2017 is a special year for Xapads Media; it’s our 12th anniversary. No better place than Goa to celebrate this milestone with the fantastic array of people who have helped us to reach this far. We are one of the few companies that have kind of comprehensive approach to brand experience that ensures every expression […]

Programmatic Advertising : How it Works

2016 is the year of fearlessness and creativity in marketing, it’s not about just promoting the idea but also guiding the user. Programmatic advertising is gaining immense popularity amongst marketers as 60% of brands’ online video spent is spent programmatically. So it is obvious to have a keen understanding about Programmatic advertising. What is Programmatic Advertising? The reason […]

Xapads at Dmecxo 2016

Once again Xapads will be exhibiting in the biggest event in the global digital marketing and media industry, Dmexco 2016. Motto of this event is “Digital is everything- not everything is digital”. This event provides a national platform to people working in the digital industry. This event will be held at the Koelnmesse in Colonge, […]

Ad:tech India 2016 – Explore New Digital Opportunities

Ad:tech is an interactive platform for veterans in media, technology and advertising field from the across the globe, aims to nurture mutual business partnerships, exchange new strategies, ideas and to expand industry boundaries. The digital expo enables industry to explore and analyze the latest initiatives and trends and let them aware of the new innovations […]

Online Advertising Glossary

Advertising is the most exciting businesses present in the planet. Here we use various communication means to endorse or sell something. But it could be bit confusing if we are unaware of the new bunch of jargons. Xapads Media team has compiled an advertising glossary for marketers, publishers, agency executives and all who work near […]

Tips for Successful Mobile Advertising In 2016

As 2015 is about to close its books, it’s high time to reflect on what we had considered and what should be on the next chapter. Here are few tips which summarize the strategies which shall help marketers in making success stories in 2016: Respect the User Cell phones or all other mobile devices are […]

Advertising Budget to Watch in 2016

We should be habitual to use the term ‘Digital Deflation’, as in the year 2016 the budget is most likely to shift from traditional to digital; reason being digital is way cheaper to buy than traditional media (TV, Newspaper, Radio etc.). Well digital is not the only reason that is bringing down costing, though. Some […]

Future of Content Marketing in Digital Advertising

A study suggests that humans have an 8 second attention period as compared from a goldfish, which has 9 second long hold. Content is the king of the upcoming year for online marketing. It is not an unknown fact that more than 5%-10% of the total advertising budget shall be earned by Content Advertising only. […]

Pay per Click meets Real Time Bidding

There’s no doubt that search marketing is becoming more and more complex. With numerous new features added to AdWords and Google Shopping each year, PPC (Pay per Click) campaign managers have increased number of tools at their end, but getting an edge on the competition is not getting any easier. The rise of high-frequency bidding […]

Viewability of Digital Ads: The fastest growing bad child of digital world

According to reports as far as 56.1% of Ads are remain unseen by the audience. Digital Advertising has been considered as the most efficient of all mediums since it came under the scanner. Not a matter of surprise as Advertising has always had to compete with the challenge of winning a users’ attention at the […]