Xapads Blog blog

Xapads at Dmecxo 2016

Once again Xapads will be exhibiting in the biggest event in the global digital marketing and media industry, Dmexco 2016. Motto of this event is “Digital is everything- not everything is digital”. This event provides a national platform to people working in the digital industry. This event will be held at the Koelnmesse in Colonge, […]

Pay per Click meets Real Time Bidding

There’s no doubt that search marketing is becoming more and more complex. With numerous new features added to AdWords and Google Shopping each year, PPC (Pay per Click) campaign managers have increased number of tools at their end, but getting an edge on the competition is not getting any easier. The rise of high-frequency bidding […]

How to Improve Real-Time Bidding Ecosystem

2016 will gain investment in programmatic Ad inventory. With a huge change in industry (more is yet to come), the programmatic Ads are sold in a four stage priority; First come the ‘Automated Guarantee’ which use technology to reproduce the favorable pricing. Second comes the unreserved fixed rates, third Invitation-only Auction and at the bottom […]

RTB (Real Time Bidding) Explained: Pros and How RTB is changing digital advertising?

RTB or Real Time Bidding, is essentially a programmed (automated) technique by which devices like mobile or desktop, among other advertising inventory is either purchased or sold by means of many technology platforms, which include supply-side platforms (SSP) or/and advertisement exchanges. Now, this process might sound as one complicated process, but on a closer look […]