Xapads Blog blog

Xapads Partners with Pixalate

Advertising online has many boons but the risk of fraudulent digital advertisements is real too! Often we hear about this a lot and we at Xapads believe that improving advertisement quality and gaining transparency in the industry is the need of the hour. And as a responsible organization, we are pleased to announce our strategic […]

Programmatic Advertising : How it Works

2016 is the year of fearlessness and creativity in marketing, it’s not about just promoting the idea but also guiding the user. Programmatic advertising is gaining immense popularity amongst marketers as 60% of brands’ online video spent is spent programmatically. So it is obvious to have a keen understanding about Programmatic advertising. What is Programmatic Advertising? The reason […]

Launch of Xapads Exchange At Dmexco 2016

Dmexco, a holy place for digital Innovations, breakthrough technologies, or researches and every year it witness launch of new marketing touch points that decide and transform the fate of our industry. At Dmexco 2016, the traditional digital business will be connected with the programmatic innovation when Xapads will showcase its new handcrafted innovation “Xapads Exchange”. […]