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Guest Column: Conventional advertising not as diffusive, disruptive, and decisive as digital advertising: Nitin Gupta, Xapads Media

Businesses that confine themselves in small social shells hardly enthral their prospects with innovative products and services. Because people don’t like reserved and introvert brands, they respond to brands that communicate with them again and again. Marketers who are aware of this rationale make every possible effort to make their presence felt in the biosphere of their target audience. And the smartest are those who chose the communication medium as per the choice of their prospects.

Interview: Nitin Gupta, CEO of Xapads Media- one of the fastest growing digital advertising networks globally

With the penetration of smart phones and internet across the globe, the consumer’s footprint on mobile, digital, and social platforms has increased by leaps and bounds. This evolution of technology has led the marketers wake up to the promise of targeted ads. Almost a decade ago, ad networks grew to broker buying and selling of ad space between publishers and marketers. But marketers couldn’t track whether they were getting the right ROI as they did not have a mechanism to know who was really seeing their ads. This led in the existence of ad exchanges and real-time bidding (RTB) platforms which helped advertisers bid for advertising space via an auction model and deliver the ad impressions.

‘Digital advertising is expected to represent over half of the overall global ad spend by 2021: Nitin Gupta, CEO, Xapads Media

With the improved internet penetration and increasing smartphone users in India, the internet marketing and digital advertising space is growing at a rapid speed. In a conversation with Nitin Gupta, CEO, Xapads Media, we tried to understand the present status of digital marketing in India and its future.

Ad Tech 2017: Xapads Media is the Gold Sponsor for India’s #1

Speaking on the occasion, Mr. Nitin Gupta Founder and CEO of Xapads Media, said, “We are proud to be associated with the biggest meeting of digital community in India. Nowadays, technology is playing a vital role in every marketing campaign. Xapads Media helps in empowering their clients with expressive bid potentials in the market, offer full channel attribution, brand safety and provides real-time reporting that demonstrates consumer’s journey from impression to conversion.

Ad Tech ’17 expects 6500 attendees from 31 nations

Xapads Media is the Gold Sponsor in Ad tech 2017. The digital carnival brings to you new impulses, latest tech innovations and industry trends to propel you to stay ahead of the competition.

Ad tech companies creating disruption in digital media industry

Xapads: Started in 2012, Xapads is a fully independent programmatic ad exchange built to drive ROI through single platform. Xapads offer self serve monetisation platform that combines with exclusive data, easy to use technology, premium placements and integrated RTB solutions to help brands achieve the more engaging results. Xapads gives ad agencies, trading desks and mobile ad networks the transparency and control over ads to give an advanced user experience, which leads to innovative and trusted ad campaigns and premium ad spaces. The company is based out of Delhi and has offices in Germany, Sweden and is looking to open up more in San Francisco and New York as well.

India: Digital ad firm Xapads Media in initial talks with investors to raise $12-15m

Xapads Media, a boutique digital advertising network connecting advertisers and publishers to the desired audience on different channels, is in initial talks with investors to raise funding, a top executive told DEALSTREETASIA.

How Xaprio bootstrapped for 11 years and is looking to automate real-time ad bidding with Xapads

Founded in 2012 by Nitin Gupta, Xapads is a programmatic advertising exchange venture. Nitin is also the founder of Xaprio Solutions which too is in the advertising space. Xapads offers a self-serve monetisation platform and integrated real-time bidding (RTB) solution, and mainly focuses on mobile and native ads and online video advertising.

Ad Tech 2017: biggest marketing and technology event to be held in India on 9th and 10th March

Xapads Media is the Gold Sponsor in Ad tech 2017. The two-day digital carnival brings to you new impulses, latest tech innovations and industry trends to propel you to stay ahead of the competition.

Two-day Ad: Tech 2017 event to begin on Mar 9

Accelerating The Evolution” Nitin Gupta Founder and CEO of Xapads Media said here today that the event is expected to be attended by over 6,500 leading brands, media agencies, technology firms, and investors from India and from over 31 countries

Ad Tech 2017: Xapads Media is the Gold Sponsor for India’s #1 Marketing and Media Technology Event

Bringing the marketing, technology and media communities together, Xapads Media, a boutique digital advertising network connecting advertisers and publishers to the desired audience on different channels is the Gold Sponsor for Ad Tech 2017

How Xapads Media Shaped Up In The USD 2.85 Billion Ad Market In India Completely Bootstrapped Till Now

Nitin Gupta, CEO of Xapads Media who is a respected pioneer in digital marketing world with more than 12 years of experience in web and traditional promotions, branding and advertising.

Ad Tech ’17 expects 6500 attendees from 31 nations

Xapads Media is the Gold Sponsor in Ad tech 2017. The digital carnival brings to you new impulses, latest tech innovations and industry trends to propel you to stay ahead of the competition.

Accelerating the Evolution’ is theme of ad:tech 2017

Xapads Media is the gold sponsor for the event. As part of the sponsorship, the organisation will be organising ‘The big networking bash’ and ‘Pub Crawl’ – a platform that will help the participants, meet and network with their peers and industry professionals.

Accelerating the Evolution’ is theme of ad:tech 2017

Top 10 Full Service Markting Agencies

Thank You Sponsors: Akamai, Fortumo, Info Edge, MapmyIndia, Microsoft, Times Internet, Xapads, E2E

We’d like to take a moment to thank our sponsors for having chosen to support MediaNama in its endeavour to provide our readers with insightful and detailed coverage of the evolving digital ecosystem in India

Top 10 Mobile Advertising Companies in India

Xapads is a great alternative to Google Adsense when it comes to content targeted advertisements.

The Future of Digital Advertising in India

The success of a brand in the business world depends significantly on marketing and advertising; the former brings brands closer to their target audience while the later elevates them in the action-packed market which runs on animated ideas and innovations

With A Revenue Of 60+ Crores, Xapads Is Looking To Raise Funds After Bootstrapping Successfully For Over 11 Years

The story of Xapads Media is unique in its own terms. You don’t come across many startups on a daily basis who have successfully bootstrapped for over 11 years with an annual revenue of over 60 crores in the last financial year.