Xapads Blog blog

ADS.TXT – Authorized Digital Sellers

Authorized Digital Sellers (ads.txt) is an initiative started by IAB which aims at improving transparency in programmatic advertising by preventing unauthorized inventory sales. It helps the buyers to quickly identify who is a certified seller. Publishers have to create their own ads.txt files located on the root level of the web portal. What problem does […]

CEO Says: Xapads is all set for Dmexco 2017

The Dmexco is world’s most influential conference for the digital industry that stands for innovation and future oriented developments and trends for the Digi-economy. On September 13 and 14 2017, Dmexco will transform the Cologne city into the global digital marketing hub. Last year more than 50,700 visitors and over 1000 exhibitors attended the event and […]

Xapads New Address – Times Square NY USA

It has been pretty remarkable 2017, to say the least. This tenure is neither too long nor short to be remembered as Xapads’ purple patch, but it has been enough for us to achieve incredible outcomes, courtesy you all. The milestones we’ve achieved together as a team led us to greater heights that we cherished […]

Affiliate Summit East 2017

Xapads is excited to be back among our core associates at Affiliate Summit East 2017. Thousands of affiliates, digital marketers, dynamic speakers from over 70 countries will join this season at Marriott Marquis in New York for a three-day summit (30th July to 1st August 2017). Started as a small gathering of start-ups, Affiliate Summit […]

Interview with Board of directors: Past-Present-Future of Xapads

2017 is a special year for Xapads Media; it’s our 12th anniversary. No better place than Goa to celebrate this milestone with the fantastic array of people who have helped us to reach this far. We are one of the few companies that have kind of comprehensive approach to brand experience that ensures every expression […]

Celebrating 12 years of Success and Envisioning the future – Employee Sayings

Going from start-up to scale-up calls for celebration and party, we have come thus far. Our “recipe for success” focusing on the basic ingredients i.e. quality, commitment, innovation, strategic and excellence have helped us to remain flourishing these last 12 years. As the case with all anniversaries, one has to pause to reflect on the […]

CEO Speaks – How technology has been changing the advertising landscape

In digital advertising, the influence of technology is diversified. Contemporary organisations’ are working on to more advertising verticals than ever- display, web, mobile, native and RTB. End users have also amalgamated with more information and knowledge than a decade ago. With Proliferation of Smartphone, mobile advertising is consistently picking up the pace. From text and […]

Ad Tech 2017: Xapads Media is the Gold Sponsor for India’s #1 Marketing and Media Technology Event

Biggest Meeting of Digital Community in India With 6,500+ Attendees Across 31 Nations  Bringing the marketing, technology and media communities together, Xapads Media, a boutique digital advertising network connecting advertisers and publishers to the desired audience on different channels is the Gold Sponsor for Ad Tech 2017. As part of a series of global events, […]

Meet the team at Adtech 2017

Adtech is one authoritative event for media marketers where advertising communities assemble to exchanges new ways of thinking, define new strategies, build new partnerships and to strengthen the existing ones in verge to battle in an ever-changing ecosystem. The two-day digital carnival brings to you new impulses, latest tech innovations and industry trends to propel […]

Meet Xapads at Mobile World Congress 2017, Barcelona

Xapads Media have a habit to be the part of almost every important event of the industry, therefore following the same trend we are heading to MWC 2017 (Mobile World Congress) which will be held in Spain Barcelona from 27th February to 2 March 2017. World’s largest mobile tech event is a just right platform […]