Xapads Blog blog

What to Expect from Dmexco 2016

If ever evidence was needed of the outburst of big digital marketing organizations battling it out in staggering competitive market, it’s the Dmexco. In short span of time, Dmexco has become one of the must attend event for digital advertising giants around the globe. Europe’s biggest digital marketing trade fair will be hitting the shores […]

Xapads Journey from Display Advertising to RTB

Building great things need great people and immense motivation; fortunate are those who are blessed with both. From a start up to scale up the successful eleven years of ad-serving and ad technology, Xapads media has seen boundless growth since its inception in 2005. Our Journey began with four guys and now to a big […]

Programmatic Advertising : How it Works

2016 is the year of fearlessness and creativity in marketing, it’s not about just promoting the idea but also guiding the user. Programmatic advertising is gaining immense popularity amongst marketers as 60% of brands’ online video spent is spent programmatically. So it is obvious to have a keen understanding about Programmatic advertising. What is Programmatic Advertising? The reason […]

Launch of Xapads Exchange At Dmexco 2016

Dmexco, a holy place for digital Innovations, breakthrough technologies, or researches and every year it witness launch of new marketing touch points that decide and transform the fate of our industry. At Dmexco 2016, the traditional digital business will be connected with the programmatic innovation when Xapads will showcase its new handcrafted innovation “Xapads Exchange”. […]

Xapads at Dmecxo 2016

Once again Xapads will be exhibiting in the biggest event in the global digital marketing and media industry, Dmexco 2016. Motto of this event is “Digital is everything- not everything is digital”. This event provides a national platform to people working in the digital industry. This event will be held at the Koelnmesse in Colonge, […]

Israel Mobile Summit 2016 – Revolutionising mobile ecosystem

Xapads Media have marked its presence at almost every important event of the industry all across the globe and this time we are heading to the Israel mobile summit which will take place in Tel Aviv on 13 to 15 June, 2016. The greatest mobile show in the town is expected to congregate 80 speakers and […]

11 Years of Ad Serving and Technology- Employee Sayings

What makes an organization a runway success? Is it Innovation, strategies or environment, yes all three are important essence for the growth of organization but all goes in vein when it is not supported with competent and dedicated man power. Xapads has just celebrated 11 fruitful years in the industry with a fun trip at Goa to celebrate […]

How to Block Ad Blockers?

Saying that use of Ad Block is increasing, users want free web content but do not want Ads, digging all the possible strategies to reduce rate of Ad blocking is now talk of the olden time for the industry which works in seconds. Why Linger? Run for your desires. A war machine to have a […]

Ad:tech India 2016 – Explore New Digital Opportunities

Ad:tech is an interactive platform for veterans in media, technology and advertising field from the across the globe, aims to nurture mutual business partnerships, exchange new strategies, ideas and to expand industry boundaries. The digital expo enables industry to explore and analyze the latest initiatives and trends and let them aware of the new innovations […]

Online Advertising Glossary

Advertising is the most exciting businesses present in the planet. Here we use various communication means to endorse or sell something. But it could be bit confusing if we are unaware of the new bunch of jargons. Xapads Media team has compiled an advertising glossary for marketers, publishers, agency executives and all who work near […]