Xapads Blog blog

Interview with Board of directors: Past-Present-Future of Xapads

2017 is a special year for Xapads Media; it’s our 12th anniversary. No better place than Goa to celebrate this milestone with the fantastic array of people who have helped us to reach this far. We are one of the few companies that have kind of comprehensive approach to brand experience that ensures every expression […]

Celebrating 12 years of Success and Envisioning the future – Employee Sayings

Going from start-up to scale-up calls for celebration and party, we have come thus far. Our “recipe for success” focusing on the basic ingredients i.e. quality, commitment, innovation, strategic and excellence have helped us to remain flourishing these last 12 years. As the case with all anniversaries, one has to pause to reflect on the […]

CEO Speaks – How technology has been changing the advertising landscape

In digital advertising, the influence of technology is diversified. Contemporary organisations’ are working on to more advertising verticals than ever- display, web, mobile, native and RTB. End users have also amalgamated with more information and knowledge than a decade ago. With Proliferation of Smartphone, mobile advertising is consistently picking up the pace. From text and […]

Ad Tech 2017: Xapads Media is the Gold Sponsor for India’s #1 Marketing and Media Technology Event

Biggest Meeting of Digital Community in India With 6,500+ Attendees Across 31 Nations  Bringing the marketing, technology and media communities together, Xapads Media, a boutique digital advertising network connecting advertisers and publishers to the desired audience on different channels is the Gold Sponsor for Ad Tech 2017. As part of a series of global events, […]

Meet the team at Adtech 2017

Adtech is one authoritative event for media marketers where advertising communities assemble to exchanges new ways of thinking, define new strategies, build new partnerships and to strengthen the existing ones in verge to battle in an ever-changing ecosystem. The two-day digital carnival brings to you new impulses, latest tech innovations and industry trends to propel […]

Meet Xapads at Mobile World Congress 2017, Barcelona

Xapads Media have a habit to be the part of almost every important event of the industry, therefore following the same trend we are heading to MWC 2017 (Mobile World Congress) which will be held in Spain Barcelona from 27th February to 2 March 2017. World’s largest mobile tech event is a just right platform […]

What to Expect from Dmexco 2016

If ever evidence was needed of the outburst of big digital marketing organizations battling it out in staggering competitive market, it’s the Dmexco. In short span of time, Dmexco has become one of the must attend event for digital advertising giants around the globe. Europe’s biggest digital marketing trade fair will be hitting the shores […]

Xapads Journey from Display Advertising to RTB

Building great things need great people and immense motivation; fortunate are those who are blessed with both. From a start up to scale up the successful eleven years of ad-serving and ad technology, Xapads media has seen boundless growth since its inception in 2005. Our Journey began with four guys and now to a big […]

Programmatic Advertising : How it Works

2016 is the year of fearlessness and creativity in marketing, it’s not about just promoting the idea but also guiding the user. Programmatic advertising is gaining immense popularity amongst marketers as 60% of brands’ online video spent is spent programmatically. So it is obvious to have a keen understanding about Programmatic advertising. What is Programmatic Advertising? The reason […]

Launch of Xapads Exchange At Dmexco 2016

Dmexco, a holy place for digital Innovations, breakthrough technologies, or researches and every year it witness launch of new marketing touch points that decide and transform the fate of our industry. At Dmexco 2016, the traditional digital business will be connected with the programmatic innovation when Xapads will showcase its new handcrafted innovation “Xapads Exchange”. […]