This position will be responsible for end-to-end implementation and management of assigned mobile advertising campaigns.
- Oversee timely scheduling and implementation of all Mobile advertising campaigns.
- Work closely with all network partners to ensure that all campaigns are being implemented correctly and continue to run in the proper manner.
- Work closely with all internal groups and execute campaign optimization decisions in timely and accurate manners.
- Analysis of account performance (Impressions, Clicks, CTR, Conversion rate, Sales, Action, CPA, CPM, CPL, CPC, CPI etc.) in order to make best Optimization.
- Work with internal teams to troubleshoot any creative or pixel related questions from our clients.
- Graduate degree in Advertising/Marketing or a relevant discipline is preferred.
- 2-3 years working in the online advertising industry with a focus on mobile operations.
- Must have experience managing multiple mobile advertising campaigns simultaneously.
- Experience with various tools like DoubleClick Bid Manager, TURN, Media Math, Adelphic, Videology, Adaptv,
- Facebook Power Editor, 4cs, Ad roll, Ad Espresso, Radian 6 etc.
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